DDS Brand Legwork - Dental Practice Referral Marketing Program

For decades I have been asked how to properly measure the success of an advertising campaign. Frankly, marketers like myself working in the healthcare sector have resorted to recommending archaic tracking methods due to a lack of technology. For example, asking the patient how they heard of you and then measuring new patient flow was about the extent of our measurement recommendations until recently.

Today's new media technologies bring a set of highly useful measurements. Here are five new measurements you may not realize the importance of when monetizing your new media campaign effectiveness: