DDS Brand Legwork - Dental Practice Referral Marketing Program

As a dental marketing consultant, I am constantly met with the question, "How do I increase the value of my new patient referrals?"  Although I can increase new patient flow through your doors it is up to YOU and your team to close the sale. Picture the dentist  fidgeting uncontrollably at this point.

In ANY dental practice, you (dentist + team) have to sell each and every day.  In fact, whether you believe it or not, your case presentation skills (sales skills) are the key to increasing your profits from each referral you acquire.

Consider the fact that the average small practice is generating $600,000 a year in total gross revenue.  Now lets assume that this practice designated just 5% ($30,000) of their average gross revenue towards an internal patient relationship marketing program.  The average value of a new patient is $1,000 dollars per year. Therefore, the practice would only need to acquire 7.5 patients per month to return three times their initial investment.  There are very few small businesses that can so easily achieve this level of return.  The best part, this is only the tip of the iceberg in terms of opportunity.

Disgusting....

There are three main reasons patients seek out dental care:

1. Relieve pain. 2. Preventive care. 3. Cosmetic enhancement.

So, if I am a patient researching a dentist in order to relieve dental discomfort, a close up of decaying teeth brings to mind the physical/financial pain I will have to endure to achieve the “after” appearance.